From the very beginning, it was important that no matter what this company did or became, it would make people feel good for being a part of it; customers, athletes, and employees alike.

That idea still guides everything we do.

At KindHuman, we embody our namesake by treating people with kindness, being approachable, and most importantly — delivering the best possible product and experience we can.

We started KindHuman Bicycles to combine our love of cycling with our deep passion for making the world better. As lifelong cyclists and entrepreneurs, we wanted to build a brand that stood for something important.

We are a small Canadian bike company that believes in treating people with kindness, delivering personalized products and services, and helping riders feel faster — stronger — and more capable.

KindHuman Bicycles was founded by Gavin Brauer, Ayal Rahat, and Adam Abramowicz. Over a decade ago, Adam started a cycling club that evolved into one of the largest in the United States and inspired the founding principles of KindHuman.

Adam used to draw concepts for BMX bikes that he wanted to race. At 11 years old, he sent these designs and ideas off to companies, though sadly he never got a response back.

Gavin walked into a sporting goods store when he was 12 years old and it all clicked; he knew what he wanted to do with his life's work. When he was in grade seven, he had the opportunity to participate in a bike mechanic class as part of metal shop where he had the chance to weld a bike.

Ayal was a former professional level racer who grew up helping his father run bike tours in Israel before moving to Toronto and helping Adam and Gavin to make the company what it is today.

Even early on, the KindHuman team were infected with the idea that they could make their own bikes one day. They even had the audacity to think that they could improve the way people buy, build, and ride them. KindHuman is not just a bike company for the founders — it is a vehicle for them to bring more people to the sport, to empower cyclists everywhere, and to give back to the sport that they love by helping to grow cycling in their communities.

What began as an idea between passionate cyclists has grown into something much bigger.

Running KindHuman has been the ride of a lifetime. We have faced strong headwinds, climbed hills that seemed to go on forever, and have even crashed hard on a few occasions. But we have also experienced pure joy — riding on warm sunny days with our closest friends and achieving the near impossible.

We’ve learned how to build something meaningful in a noisy, competitive industry. And we’ve done it all with a small team, staying true to our values while competing against the biggest and most recognized brands in the world.

The foundation of KindHuman has been built on a proven product, a clear mission, a strong reputation, and loyal customers. Our focus is on continuing to grow our impact — building the experiences that will allow more riders to discover KindHuman and experience cycling in a more personal and meaningful way.

We believe cycling can help people live better lives. Our vision is to expand the KindHuman community, support riders at every level, and continue proving that kindness can be a competitive advantage in business and in life.

These values guide how we build bikes, serve riders, and grow our community. We have three — and they are non-negotiable.

Super Mensch:You are a kind human.

Great with a wrench: You are deeply passionate about your work and use your unique ability to make the world better.

Take care of your bench: You are a caretaker of yourself, others, and our environment.